What are opportunities?
Opportunities are recurring customer needs and patterns that emerge from your signals. When multiple customers across different channels describe the same problem or request, ProductBet surfaces it as an opportunity.
Think of opportunities as the "so what?" behind individual feedback. A single signal is a data point. An opportunity is a pattern worth investigating.
How opportunities are created
Opportunities appear automatically as patterns form in your signals. You don't need to manually group feedback or create categories.
For example, if customers mention "better reporting" in Intercom conversations, Slack messages, and Productboard notes, ProductBet recognizes the pattern and surfaces a reporting-related opportunity.
What you see in an opportunity
Each opportunity includes:
- Title - a clear description of the customer need
- Summary - a synthesized explanation of what customers are asking for
- Evidence - the reasoning behind why this opportunity matters
- Sources - the specific signals that support it, with links back to the original conversations
Opportunity statuses
| Status | What it means |
|---|---|
| Open | A pattern has been identified and is ready for review |
| Converted | You've turned this into a bet and are tracking it |
| Dismissed | You've reviewed it and decided not to act on it right now |
Acting on opportunities
When an opportunity looks significant, you have two options:
Convert to a bet
Click Convert to bet to create a product initiative based on this opportunity. This carries over all the evidence and sources, so you start with full context. You'll be asked to:
- Give the bet a title and hypothesis
- Optionally define metrics to measure against
Dismiss
If the opportunity isn't relevant right now, dismiss it. This keeps your open list focused on what matters.
Tips
- Not every opportunity needs action. Use the evidence to prioritize
- Opportunities with signals from multiple sources tend to be stronger
- Check opportunities regularly to stay close to what customers need
- Converting an opportunity to a bet creates a clear paper trail from customer feedback to product decision