What are priorities?
Priorities are the strategic goals your team is focused on right now. They give ProductBet context about what matters most, so when opportunities surface, they're scored against your priorities automatically.
Without priorities, every opportunity is weighted equally. With priorities set, ProductBet highlights which opportunities align with where you're headed as a product.
Creating a priority
Click the + button on the Priorities page. Each priority includes:
- Title - a concise name for the initiative (e.g. "Expand into enterprise segment")
- Description - more detail about what this priority means and why it matters
- Category - one of four types (see below)
- Start date and End date - the time window this priority is active
Categories
Each priority falls into one of four categories:
| Category | When to use it |
|---|---|
| Company Goal | Top-level business objectives (e.g. revenue targets, market expansion) |
| Product Strategy | Directional product bets (e.g. self-serve onboarding, platform play) |
| Market Opportunity | Responding to competitive or market signals (e.g. emerging segment, partner ecosystem) |
| Technical Investment | Infrastructure, performance, or developer experience work (e.g. migration, scale) |
Categories help you balance your portfolio of priorities across different types of work.
Priority statuses
| Status | What it means |
|---|---|
| Active | This priority is in effect and guides opportunity scoring |
| Paused | Temporarily on hold. Opportunities are not scored against it |
| Completed | The time window has passed or the goal has been met |
Only Active priorities influence opportunity scoring.
How priorities connect to opportunities
When you create or update a priority, ProductBet uses AI to score every active opportunity cluster against it. Each opportunity gets an alignment score (0-100) and a rationale explaining why it does or doesn't fit.
This means:
- Opportunities that align with your priorities rise to the top
- You can open a priority and see all aligned opportunities in the sidebar
- Each alignment includes a score and a short explanation, so you can quickly judge relevance
The same scoring runs whenever new opportunities are generated, so alignment stays current as new signals flow in.
Priority detail page
Click any priority to see its detail page. From here you can:
- Edit the title, description, category, or dates
- Change status between Active, Paused, and Completed
- View time progress showing how much of the priority's time window has elapsed
- See aligned opportunities in the sidebar, sorted by alignment score
- Delete the priority if it's no longer relevant
Tips
- Keep priorities focused and time-bound. Vague, open-ended priorities produce weak alignment scores
- Aim for 3-5 active priorities at a time. Too many dilutes their usefulness
- Review and update priorities at the start of each quarter or planning cycle
- Use categories to make sure you're not over-indexing on one type of work
- When a priority is completed, mark it as such rather than deleting it, so you preserve the alignment history